Founder & Chairman, YAST GROUP
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EMIC was founded in 2005 in Malaysia by Madam Esther law Lee Poh–a Malaysian Chinese, which formerly known as Excellence Medicare Information Center , aims at promoting health management education and establishing health information networks.
At the very beginning, EMIC invited internationally renowned experts on cancer treatment to hold medical lectures tour in Malaysia through Constructing and running a comprehensive medical resource and information service platform. It is the mission of EMIC that to convey cutting-edge knowledge and ideas on cancer, to provide free expert clinic services to cancer patients and their families, to supply the best customized treatment plan for each patient.
It’s found that nearly 70-80 % of cancer patients have to deal with invalid surgery, chemotherapy and radiotherapy, high likelihood of recurrence of cancer and other thorny issues due to the late period of cancer when they were diagnosed.
EMIC have deeply experienced that: In many countries, especially in some developing countries, cancer patients have to face a serious shortage of medical channels for receiving cancer education and appropriate medical information.
Public interest in the promotion of health education and treatment in the process , accompanied overseas .The information asymmetry, often leading to cancer patients missed their precious golden-treatment period, even the end their lives with culminating fear, pain and torment brought by cancer.
Because of actively promoting of cancer humane care and education, EMIC have gained widespread social recognition and support from well-known media, nonprofit organizations and relevant government agencies. Through the implementation of individual-specific (customized) treatment programs, many hopeless cancer patients’ life were successfully saved in the help of the international cancer experts who were invited by EMIC.
With the development of EMIC, entrusted by an International Cancer Hospital in Guangzhou, two non-profit international medical institutions and certain health care -related associations, the EMIC founder-Madam Esther law Lee Poo was appointed as the representative of the hospital, the Standing Committee and other key positions. Good at integration of resources, She expanded the original cancer education and consulting business area from Malaysia to other Southeast Asian countries (including Singapore, Thailand, Philippines, Indonesia and Brunei, etc.), the Middle East countries as well as developed countries such as the United States and Canada, so that cancer humane care and education could be reached by all over the world.
What worries cancer patients and their family more are the inconvenience, cultural differences, psychological stress when treated in countries outside their hometown, in addition to considering medical prognosis, cost and duration of stay and other preparatory issues.
To ensure that patients and their families get the proper arrangements during medical visits abroad, for eliminating the psychological concerns of patients so that they would be treated at ease, EMIC participate in the internal management of international hospitals, in assisting the construction of International Affairs with hospital consultant identity, so that different stages procession and responsibilities of medical service for patients could be improved.
Based on ten years experience with the humane care for cancer service , as well as the feedback and demand from cancer patients during oversea treatment procession , EMIC put forwarded BEU , 5C-2A-3C and other services model or strategic approach , so that to enhance the overall quality of services provided by hospitals.
These model and approach were set up as a guideline to improve the quality of medical services, were used to occupational psychology and on-job training.
In 2014, EMIC expand the platform and set up four offices in three countries and regions- China, Hong Kong and Malaysia. Excellence Medical Consultancy Co., Ltd and Excellence Medical International Recourses Integration Co., Ltd, mainly focus on Chinese Hospital management consultancy and education programs as well as global medical advisory platform.
Relying on international medical cooperation, resources and tested programs, relying on decades of experience in international health care and management, international branding, international marketing and other aspects, EMIC provides a full range of advisory services to Chinese hospitals, involving enterprise culture, enterprise development, marketing model and strategy, business management and business service system and other aspects. During the consultation process, EMIC will provide a range of customized hospital training programs, and improve the supporting education system, which includes management processes and systems, establishing advisory service system and supporting staff education and training programs, to prepare properly for hospital international marketing, to reduce the cost of consumption, to shorten the trial period and to improve success rate of expansion in overseas markets.
It is the original intention of EMIC that to focus on supplying services to cancer patients and their families. Excellence Medical International Recourses Integration Co., Ltd will serve a wider range of world’s population and medical needed groups. EMIC is a resources and information integration platform. EMIC have successfully collaborated with a number of International medical institutions, local welfare associations, mainstream media, and related government agencies. In order to improve the public awareness of l health and medical knowledge, EMIC have held events on medical information around the world and presented prospective medical and technical knowledge.
Now, EMIC is investing website on medical information consultancy. Via this website, patients and their families can efficiently communicate with top international specialties and authorities of hospitals. And then several targeted treatment recommendations would be suggested, according to individual situation and medical history of patients.
In addition to the network service, EMIC will establish several advisory service sites in some cities in promotion, with the help of local charities and social organizations, which aims at convenient services for local people, at arranging relevant details for consultation and treatment abroad in advance.
By the collaboration platform, EMIC will introduce quality technologies with therapeutic benefits to the patients in need all around the world. By the platform, global communication on healthcare would be promoted, professional medical knowledge to the public would be received through authoritative channels, the public awareness of health and medical knowledge would be enhanced, patients and their families in urgent need of medical programs would be helped in time.
EMIC will be a bridge between patients and medical professionals. And then the patients will acquire the opportunity to communicate with experts and obtain customized solutions as soon as possible, with the quality of life improved in the near future.
Generally speaking, enterprises see corporate training nothing more than an approach to improve employees’ knowledge, skills and attitudes toward work. In fact, it is an effective means to increase work performance and achieve better business result. At the meantime, it works as a strategy carry forward corporate culture, improve employees’ loyalty and strengthen team spirit. In addition, corporate training is also a welfare for individual promotion which helps the company to keep the talents from leaving, that are normally significant for further improving or maintaining enterprise competition strengths.
Recently, how enterprises see corporate training has changed dramatically. It changed from original ‘Doubt’ in the 80’s to ‘Trust Blindly’ in the 90’s and finally came to ‘Rational’ in 2010s. Today, a majority of enterprises have realized that traditional training can only bring a brief sense of well-feeling for the employees or the company without long lasting effect. Which means the work performance has not seen improvements and problems have not got resolved after the training. The standardized and normally mandatory corporate training mode has brought tolerance effects on employees and turned corporate training a welfare into a burden for them.
YAST Group founder Madam Ether Law, who has rich entrepreneurial experiences and knows corporate training and culture construction inside and out. She points out that, a stable development and competence advantage maintenance cannot simply rely on the corporate training itself, rather, it should start with an integrate long-term holistic enterprise development plan and train the enterprise to become a Learning Enterprise, and these are the keypoints of a highly efficient long-term development strategy.
The employee development system ’70:20:10’developed by Dell, interprets the concept of Learning Enterprise as below:
YAST runs education in a form of humanistic education, it attaches importance to the training programs that are more inspiring and motivational. YAST emphasizes the inner enlightenment of every learners during the learning process, it manages to simplify the study content and make it more practical, restructure the learning program to become an easy, learnable and functional system that each participants can learn efficiently.
YAST values humanistic education and it actively promotes training program and education mechanism which emphasizes the close connection between team and individual performance and personal development. YAST highlights the cultivation of independent learning habits among individuals or groups which plays an essential role in self-growth and keeping absolute competition advantage.
YAST Group docks with renowned educational institutions, training centres and successful enterprises such as GEC China, the world’s first professional training institution which providing trainer certification AACTP(American Association for the Certification of Training Program), and also the world’s first leading master, Maxwell Leadership Training Group. We integrates highly effective training programs and training models, to make sure the class diversified, practical and interactive so as to pass the essence of knowledge on to the learners.
Apart from the previous standardized teaching approach for professional knowledge, the Quality Class for Commercial Courses, YAST aims to cultivate the learners outstanding habits that guarantee success in business. Additionally, we use the updated real-life examples as teaching materials to analyse and discover the keys why successful entrepreneurs always stand firm in business. The class will open you a brand new commercial vision and sense, overturn the traditional commercial theories and mind, simplify the tedious and trivial corporate operating procedure, allow the enterprise efficiency got promoted comprehensively.
Eastern Shield Real Estate Construction Co. LTD is founded in 2002, it was acquired by YAST Group in May, 2014, as its subsidiary company it specializes in real estate. Currently, its business is mainly focused on Sarawak, Malaysia.
The land of the hornbills Sarawak, is one of the two Malaysian states that is situated on the northwest of the land of Borneo, bordering the state of Sabah to the northeast Indonesia to the south, and surrounding the independent state of Brunei. Sarawak has abundant natural resources. Primary sectors such as mining, agriculture, and forestry. Apart from its oil and gas industry that maintain fiscal surpluses in Malaysia, Sarawak is also one of the world’s largest exporters of tropical hardwood timber, constituted 65% of total Malaysian log exports in 2000.
It also contains large tracts of tropical rainforest with abundant plant and animal species.
Sarawak is the largest state in Malaysia, Sarawak’s rainforests are some of the most diverse and protected ecosystems in the world today. It is a world renowned and is one of the most popular tourist destinations for European tourists.
Since the last 80’s, Sarawak’s economy became prospering, especially the manufacturing and high-tech industry which contribute to the gradually vigorous economy. Now, due to its cheap land, abundant natural resources and excellent living condition, more and more investors are drawn to Sarawak to develop manufacturing and entertainment industry or purchasing properties.
As to meet the demand of the trend, and to promote the development of the local area, Eastern Shield property plays its role in developing the residential building and commercial real estate, moreover, developing entertainment industry along the coastal area so as to promote the local tourism. What is more, Eastern Shield now is planning to expand and explore plantation and make it as one of the projects for investors.
Currently, Eastern Shield is located at the north of Kuching, Sarawak. The MJC area covers 46.8 acres, adjacent to the main road and easily accessible, with fantastic and splendid landscape and vision. This project includes 15 buildings of 9-storeys apartment, equipped with a complete set of facilities for exercises, recreations and living, and it has systemic safety security system. At the north, there is another 8 rows of 3-storeys commercial building with an underground parking lot together with a 9-stroeys office building. (68 units of stores in total)
Lundu is a town located in the Northwest of Kuching city in Sarawak,Malaysia, and borders with Indonesian Province of West Kalimantan. Lundu is located 100 km from Kuching City, surrounded with waving and unbroken mountain lines and it is tucked away in a secluded cove amidst lush tropical surroundings and scenic views of the South China Sea. The charming and amazing beaches and gulfs, the spectacular view of the sea merging into the sky all manifest that Lundu is almost original ecological without large-scale exploration yet.
Eastern Shield has the idea of constructing a recreational club along this scenic beach, due to the local ecological natural landscape, the soft silvery white beach and the all year around summer climate perfect for sunbathing, it will be one of the best vocational tourist attractions to foreign tourists. Apart from being equipped with the excellent facilities for leisure and recreation, it determines to become a community site for a number of international non-profit organizations engaging in the well-being of public physical and mental health also, therefore, it will be made to be the idealist and preferred location for international corporate events.
YAST Group possesses the rich international networks and resources that are capable of introducing potential enterprises, industries and commercial goods to investors that are from all over the world always. As the door of foreign investment of YAST Group, YAST Investment carries out integrated investment plan, collect investment funds and invests for diversified international projects. The projects include stocks, bonds, currency, funds, real estate, technologies and commercial goods.
The YAST Group founder Madam Esther Law attaches great importance to the spirit of enterprise collaboration, and pursues for win-win business strategy. For many years she provided assistance and suggestions to a lot of partners in aspects of enterprise culture construction and development. Particularly, she is passionate about helping new entrepreneurs in mapping out business plans and making them become successful entrepreneurs. That is why she keeps on searching for potential new start-ups and enrolling them as investees of YAST Group, and rendering them practical assistance and support.
Kee Ming Seafood is YAST Group’s leading company in development of seafood production and trade projects. Since its establishment in 2016, the company has set up offices in Malaysia and Indonesia, as well as three processing plants in Kalimantan, Indonesia, for local fishery capture, cultivation, acquisition and processing processes. It is managed by a team of more than 20 years of experience in the maritime industry. Besides, it distributes fresh seafood to China, Indonesia, Malaysia, Thailand, Japan, and Korea and other places through the frozen transport, completing one-stop seafood trade independently.
At present, Kee Ming Seafood only produces jellyfish and the annual output is more than 600 tons. As it masters first-hand resources of local jellyfish, the quality of its seafood is fresh, it has the absolute cost advantage, which attains high praise from all over the world.
Afterwards, in addition to expanding the amount of jellyfish production, Kee Ming Seafood will also be put into production of lobster and crabs and other high-demand fresh seafood, in order to meet the needs of domestic and foreign markets.
Agriculture is one of the key investment projects for YAST Group in Sarawak. In addition to the moderate climate, the local has unbroken, vast and undeveloped mountainous areas, which is suitable for the development of large-scale palm oil cultivation project. Now the company has an area of palm oil in the local Sampadi area, which is expected to enter the harvest period in 2020. Besides, the second phase of the palm oil tree planting area have been designated as well. It will enter the development stage after the completion of construction for the first phase of the park.
THE FORUM, No 45-1-20, Jalan Inai, Off Jalan Tun Razak, 55100 Kuala Lumpur, Malaysia
Tel: +6 03 2141 0227
SL20, 2nd Floor, Premier 101 Commercial Centre, Jalan Tun Jugah, 93350 Kuching, Sarawak, Malaysia
Tel: +6 082 576 152 / 572 152
Fax: +6 082 570 152
Room 4505, Building 1, Century Center, Jintian Road, Shenzhen, China
Tel: +86 0775 2389 4181
Room 1602, B3 Sunshine Plaza, Anli Road, Chaoyang District, Beijing, China
Tel: +86 010 6495 8577
Room 3901, ALSO Building, No.183, Queen’s Road, Hongkong
Tel: +852 2852 6369
Fax: +852 2850 7437